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Writer's pictureQAQAMBA NTSHINKA

Lifelong Learnings of a Digital Marketer


Blog By Qaqamba Ntshinka



Digital Marketing is the process of promoting Brands or Companies, linking them with prospective Clients. This process happens on different scales and platforms such as Social Media, Emails, Websites and many other relevant Platforms.

We are currently in the 21st Century, the world is moving into a fast paced era driven by technology. It is then important for Digital Marketers to stay relevant and thus be able to move with the trends. Without Digital Marketing there will never be a global reach that allows businesses to reach higher revenues, worldwide recognition and profits.

With this said, let us explore what Digital Marketing Experts have to say about this field and its lifelong learnings.

Benefits of Digital Marketing

  • Your marketing efforts can be concentrated on prospects that are most likely to buy your product

  • With this, the author unravels how Digital Marketing helps one to target and identify a specific audience in order to send them customized messages that allows them to convert.

Digital Marketing enables you to conduct the research that is necessary to spot your buyer persona. It actually permits you to constantly refine your marketing strategy, making sure that you are reaching prospects that actually convert into buyers. Not only so, it allows you to market to sub-groups within your larger audience. This means, if you sell multiple products or services to different buyer personas, digital marketing can be useful.

  • It is more affordable than Outbound Marketing

Digital Marketing allows you to trace campaigns on a routine, reducing the number of money you are spending on a particular channel if it is not demonstrating high ROI. This ensures that you are not spending money you do not have.

  • Digital Marketing allows small businesses to compete with big brands

There are many opportunities to outrank the large players through strategic digital marketing initiatives. With this you may identify certain long-tail keywords that relate to your product or service, and build high-quality content to assist you rank on search engines for those keywords. Search engines don't care which brand is the biggest — instead, search engines will prioritize content that resonates best with the audience.

  • The Digital Marketing Process is Measurable

Digital marketing can offer you a comprehensive, start-to-finish view of all the metrics which may concern your company — including impressions, shares, views, clicks, and time on page. Digital marketing allows marketers to determine accurate ends up in real time. On the other hand, with digital marketing, you'll be able measure the ROI of just about any aspect of your marketing efforts.

Tools that every Digital Marketer needs to know inorder to be effective in the field.

In this blog Lindy talks about how everything regarding Digital Marketing needs some sort of assistance from Online Tools. These vary from Social media to SEO and PPC. You cannot have a go at it alone. Fortunately, there are lots of impressive online marketing tools you'll use to assist you to create a more practical solution.

If you are employed by a small business, it is particularly imperative for you to discover tools that will assist you manage the wide scope of your marketing demands.

Here are some of the tools that the author mentioned on the blog.

  • Hubspot

  • Buzzsumo

  • Moosend

  • Trello

  • Google Analytics

  • MailChimp

  • Canva


What impact does Digital Marketing have on our daily lives?

In this blog, TalentEdge explores the different advantages and the impact that Digital Marketing has on our daily lives and the broader society. Below are the points I have managed to get.

  • It keeps Customers Updated

The world is rapidly changing with the emergence of the latest trends, services, issues and desires. The assorted digital marketing opportunities are keeping clients up-to-date on the newest market trends. The customer has instant information access to any new product or service launch.

  • Increase in Customer choices

Digital marketing opportunities are being translated into a customer-oriented market. Consumers can now go for international products and obtain the simplest bargain.

  • Customer empowerment

We always check Amazon’s review section before placing an order, Right? The main focus of digital marketing is on the enhancement of user-experience. Customers now have the choice to provide feedback regarding a product or service on websites and apps. This helps to create an informed buying decision for future customers

  • The convenience factor and quick service

In the present, time could be a precious commodity. Customers can get product information with the press of a button and make quick purchasing decisions. rather than spending valuable time driving to the shop, finding and buying the merchandise, customers can now shop within the comfort of their home.

  • Better Relationships are nurtured

The growth of the web has led to quality information dissemination among customers with regards to the brand experience. The expansive digital marketing opportunities help the shoppers to nurture trust towards a particular brand. Clients now get top-quality customer service because of the impact of digital marketing.

  • 24/7 access

Customers now have consistent access to information on the internet no matter the day of the week or time of the day. They will always have access to the companies at any time of the day. Customers can also buy a product once they need it at any time of the day.



In closing, it is very important to understand that we are living in a time where the internet and social media have a huge impact and a big influence on local and global businesses, our economy and trade. 5G wireless communication is on the cards and new technologies are emerging and being invented on a daily basis. Riding on this technology wave, companies and brands must provide services and products to their respective targeted audiences across the world more efficiently and effectively than ever before. Digital marketing and its opportunities are currently the driving force that is shaping the world around us. It is essential that we know that Digital Marketing is the future and that this field is vital in our day and age.

Therefore, Digital Marketers should be able to stay up to date with new trends. Each person in this field should be able to navigate around all the Digital Marketing tools. Knowing your target audience and the different channels they use will be of your advantage. Each Digital Marketer should take time off to investigate their Buyer Personas in order to create effective content that will change prospects into converted clients.


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